This list contains information on the Best Headphones under 1500. You can find them for Rs 1500. These headphones provide excellent audio quality for any music. These headphones have good bass and audio balance. Some also offer loud and neutral audio. Some of these headphones have line control, which allows you to speak on your phone. We have listed the top 11 Best Headphones Under 1500 for smartphones. The prices for the products in the following list have been updated to July 2022. The launch of new products on the market may have caused some changes to the list since its last publication.
Best Headphones Under 1500
1.
SOUNDMAGIC
Soundmagic may not be a significant brand like Sennheiser or Sony, but the E10s will show you why.
The E10 is an excellent value for the price.
It has a clear sound and a perfect bass.
The E10 has an in-line microphone and control features.
2.
BRAINWAVZ DELTA
Brainwavz Delta offers a similar sound package to the Soundmagic E10 but with a slightly lower volume. It has the good audio quality and can be used to produce both low and high volumes. This cable is slim and tangle-free, making it an excellent choice if you have a budget below Rs 1500.
3.
AUDIO TECHNICA ATHâCKN50
Although the Audio Technica ATHCKN50 is not as comfortable as it sounds, it still makes a great sound. It has excellent mids and a smooth texture that gives a great sound. The bass quality is also ideal, making the music extremely good.
4.
BEYERDYNAMIC DDTX 102 IE
For its price, the Beyerdynamic DTX 102 iE provides powerful and clear audio. The Beyerdynamic DTX 102 iE variant of the iconic MMX 102iE doesn’t include an in-line microphone.
5.
SONY DR-S70AP
The Sony S70AP has an outstanding audio balance, clear mids, excellent high and low sound, and provides very neutral audio and sweet tones. This makes it very lightweight, making it durable.
6.
SENNHEISER X275
CX275 is the right choice if you are looking for music with excellent low-volume quality and clear mids, without any noise. It’s lightweight, comfortable, and provides a secure in-ear fit without sacrificing quality. You can also use the in-line controls to talk on your phone.
7.
SONY XB30EX
The base is not the only thing that matters for headphones. The Sony MDRXB30EX is a great looking pair of headphones that offers excellent sound quality and bass. It also features a tangle-free, tangle-free cable.
8.
JVC HA-FX101B
The HA-FX101Bs headphone from the JVC series is an excellent option for those who don’t want to spend a lot. Headphone base. Even headphones that claim to have great bass don’t consistently deliver this level of bass. The JVC headphone has a better sound quality with excellent highs and mids.
9.
PANASONIC
The typical sound quality is maintained with this headphone, which has more power in the mids and highs. The Panasonic RP-HXD3W delivers clear bass. You can also get a microphone. This is the best ear-headphone set under Rs 1500.
10.
SENNHEISER HD202 II
Sennheiser HD 202II is the perfect choice if you enjoy relaxing and listening to music. The cable is 10 feet long. Let’s say you plan to use it outdoors. It may be a little uncomfortable, but it is still one of the most affordable closed-back headphones on the market.
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Act on Marketing Plans with Maximum Operational EffectivenessAutomated campaign management tools streamline the customer contact processes of a
campaign, such as making lists of candidates, forming groups to control the campaign, arranging events and
Monitoring results. Marketing automation systems of second generation manage these tasks.
Fourth-generation marketing automation dramatically increases efficiency through
adding an additional layer of information to the crucial task of managing campaigns,
communication and reporting.
Advanced Marketing Automation
10
For instance the campaign management component in SAS Marketing Automation provides:
Prioritization and scheduling integrated for complex, multi-channel campaign stages.
Effective selection screening and filtering of purchased and internal contacts lists to generate
clear, non-duplicated targets lists, with no dependence in an IT group.
Coordination and optimization of both inbound and outbound communication across multiple
channels that serve hundreds or thousands of thousands or hundreds.
The ability to design and distribute high volume emails, including opt-in and personalized marketing
campaigns that are based on a deep understanding of the consumer.
Dynamic response handling that instantly update the customer’s contact history, responses
monitoring and analysis procedures.
The tracking of “hard” responses (purchase decisions) and “soft” responses (subtle changes or changes in the sub-conscious).
changes in the behavior of users) that are recorded by traditional channels or electronic media.
Automated changes to the central database of contact information,
Response history and analytical results and response history.
Case study SAS Marketing Automation in Action
Act
In thirty countries, with around two dozen subsidiaries, the company is an extensive consumer finance
The institution required an organized and efficient approach to monitor customer behavior as well as
implement smarter, more efficient campaigns. In the midst of fierce competition, it is essential to
Company needed current market data to cross-sell and acquire customers -and
They had to be able to take action prior to competitors. Already employing SAS extensively
around the globe The company enlisted SAS Marketing Automation to complete its global
Customer Relationship Management (CRM) software.
Instead of sending direct mail to large undifferentiated mailing lists the company is now using
sophisticated rules to determine the correct households, and the appropriate person within every household, in order to
Receive particular deals. Instead of initiating campaigns based according to arbitrary calendars or schedules,
The SAS system allows them to plan key campaigns and to schedule regular communication in
methods that give you the best opportunities. They can also automate updates to models for
any changes to customer data and ensuring that anticipated outcomes are always in line with the latest information.
information.
Overall, SAS Marketing Automation has helped the company reduce the time-to-implementation
for their marketing campaigns. Furthermore, unlike the majority of competitors, they do not rely on finding new
customers to boost revenuewhich is difficult during an economy that is slowing down company is making use of
SAS Marketing Automation to increase profits from customers already in the system. Through effective
cross-selling and up-selling items and keeping loyal customers satisfied Business units
improve the profit margin of their client bases , while helping to achieve corporate goals.
Advanced Marketing Automation
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Learn from the Campaign Experience
The ability to gather detailed information about customers is one thing, but successfully incorporating it into the future marketing
campaigns is yet another. It is important to evaluate the effectiveness of your campaign against
the objectives set out in the plan phase . then utilize that information to enhance the future
campaigns.
Did customers react did they respond? If so what did they say? Did we meet our goals? Did we achieve our goals?
important to record data, monitor and then incorporate in the customer data warehouse.
By undergoing this continuous self-learning process you get a more precise picture of your the needs of your customers.
desires and requirements, which leads to more effective campaigns in the future.
Advanced marketing automation tools allow you to track the responses of your customers through an online central
Database, which allows you to assess the effectiveness of each campaign and make improvements the effectiveness of your marketing campaigns.
to ensure that the next time you perform. You can also set up multiple control groups that will be able to monitor
baselines against which to evaluate the response rates. Test cells are a way for you to conduct field tests
Campaign features include models with different algorithms, imaginative methods or channels.
Ideally, you can take responses directly and instantly from the inbound communication
channels into a response table for example, recording all “click-to-buy” replies to emails
offer. It is also possible to create a mathematical rule that links the response to a message or campaign,
even if the response channel isn’t identical to even if the channel that is outbound doesn’t match. For instance, if the customer
When a letter is received and a response is made to it on the Web or by phone or phone, the link will be established and
recorded.
Some communications do not trigger or demand an immediate response. For example, a campaign
designed to change consumers spending habits or saving might not require any form of inbound
messages from the client but no purchase commitments. The campaign’s performance
It is possible to measure this not in the number of calls or cards returned, but rather in the changes in patterns of transactions
within the targeted group. Through tracking these inferred responses to the target group, fourth-generation marketing
Automatization solutions can assist you to detect subtle trends that are easy overlook when there isn’t any
direct feedback direct feedback to measure.
The ability to learn lets you go beyond the reactions of customers to certain campaigns.
With the appropriate technology, you can look up historical customer data as well as purchased customer data
and customer transaction and sales data from each and customer transaction data as well as sales data from every channel. You can make use of this data to
Learn to better understand the driving factors that determine customer profit, develop accurate model of the customer’s profitability that is predictive
behaviors, and create the most targeted and profitable campaign next time around.
With that type of customer-focused knowledge that you have you’re in a position of developing more
Effective marketing strategies for marketing and redirect marketing funds towards the most profitable
customer segments.
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Case study SAS Marketing Automation in Action
Learn
In the first case study, office supplies chain of the first study uses SAS to assess both the ROI and the cost of
the sales and investment successall the way to the specific products — in each major campaign. The
Results of these measurements offer marketers the quantifiable proof they require to
Make smart, cost-effective choices on future campaigns. It is the result of self-learning process that allows you to
closed loop system in which the marketing processes are continuously being refined and improved. This
This has enabled the company’s marketers to stay ahead of the constantly evolving market.
and has delivered consistently the highest ROI on investment in all promotional activities.
Every one of the four phases — planning, aiming to achieve, act and then learnare essential to the overall marketing
Automation value chain.
Once you have a clear understanding of the demographics of your customers and the customer base, you can divide those customers into groups.
that you can target by implementing a custom marketing and service activities.
Utilizing analysis, it is possible to measure changes in behavior, forecast the future value of your business, and pinpoint
excellent cross-sell and up-sell possibilities.
This data from customers is the an essential foundation for highly targeted marketing campaigns as well as
offers.
Automate and simplify the implementation process for multi-channel, complex,
multi-stage campaigns.
Responses and trends from marketing campaigns and cycle
They are then reintroduced return to the system to improve the system’s effectiveness.
The benefit of these technological investment is substantial and shorter cycles,
higher chance in getting your message to your customers before the competition, and reduce costs due to
replacing scattershot ads with focused ones, and increasing return on investment , as
Results from each program are instantly used to determine the next campaign.
Advanced Marketing Automation
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The Crucial Technology enablers of Marketing
Automation
The most important phases of marketing automation that were described earlier — plan, goal and act, as well as learn–
need more than the first or second-generation solutions deliver. Third-generation
Solutions begin to fill in crucial gaps in the market by automating processes that span multiple businesses.
Customer contact channels, as well as giving some self-learning capabilities. Fourth-generation
Solutions, like SAS Marketing Automation, integrate powerful management of campaigns
Functionality with:
A central data warehouse for the customer-centric view.
Analytics that are leading the way to extract and implement true customer insights.
Centralized Data Warehouse that supports an Enhanced Customer-Centric View
Whatever the size of the market is will be, it will consist of people with unique traits
and preferences. So, the secret to successful mass marketing is to treat your audience as or a
mass. The more comprehensive your understanding about each customer more detailed your knowledge about each customer, the better the
The effectiveness of your marketing strategies.
But what happens if you need to connect thousands of people? What happens if you’re working with the lean profits
margins that need high-volume economics of scale? How can you bring back personal service
and the revenue value that it brings — whether you’re marketing on a local or national scale?
How can you deliver this personalized, value-added service without damaging profits?
The solution is to adopt an enterprise-wide customer-centric, vision. From an organizational perspective
In this sense, you must align your the behavior of service and sales to the needs of your customers.
connections instead of centered around particular products or organizational structures.
In a solution for marketing automation built on customer intelligence, you can integrate customers
information from all over the company, and information from partners and other external sources.
Sources, to build a complete picture of customer behaviour. Only through a single view can you draw conclusions from multiple sources
You are able to accurately recognize and distinguish customer requirements and define marketing campaigns you can accurately identify and differentiate customer needs, define marketing campaigns
the needs of customers and thus increase the return on investment of marketing efforts.
The heart of SAS Marketing Automation is a multi-dimensional data warehouse which serves as
the primary memory of all the organization’s customers. Using award-winning data
Warehouse technology, SAS provides a panoramic view of the customer which integrates
historical data, transaction data preferences information, and other the data that comes from every source and aids
identify the characteristics of customers as well as their customers.
Advanced Marketing Automation
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The SAS Data Warehouse:
It provides an unstructured structure which can work in conjunction with existing databases system to optimize
Flexibility and cost reduction.
Integrates input from multiple Contact Point Systems, like clickstream information from the Web
shopping,, and field sales systems, as well as call centers for call.
Integrates with back-office systems, like accounts maintenance systems Inventory and
procurement systems for procurement.
Integrates data from third parties like data from third-party agents, application service providers and
Prospect lists, dealers and purchase data (demographics as well as credit details, for instance).
Performs data cleaning and validation, deduplication, merging and purging, as well as update functions.
maintain data integrity.
It provides a full 360-degree view of customers across all touch points as well as products and
functional zones.
It supports meaningful analysis that will transform this data into information that you can use to make decisions.
In essence it is that it is that the SAS data warehouse provides an enterprise-wide overview of the customer
All interactions and across all touch points and. Key operational and business data metrics from a variety of
departments are connected, shared and aligned into a shared repository. Information on
Customers, which might be present in multiple databases within the enterprise are merged
Made compatible, to allow an accurate analysis.
Industry-leading Analytics to Derive and apply the true customer
Intelligence
In order to increase the return on marketing efforts Marketing strategies should be founded on a
complete and accurate understanding of customers in the entire spectrum of functional areas and in contact
channels. The strategy of managing campaigns built on customer data calls to create
smart campaigns that are precisely focused on the most valuable customers, with the highest value for
pertinent opportunity, via the most efficient channel at the right moment.
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Advanced analytical techniques allow analysts, with or without backgrounds in statistics to
better anticipate and understand better understand and anticipate customer behavior, and thus increase relationships with customers and increase the value of their interactions. Here are some tips to help you better understand and anticipate customer behavior.
certain representative statistics included in SAS Marketing Automation to create an optimally efficient
marketing campaigns.
Customer value modelingCalculate the overall cost of keeping clients for the
The life span that the couple has.
Risk analysis of the customerCalculate the risks that a particular customer, which includes
credit risk, the possibility of losing a customer to a competitor and so on.
Market basket analysisExamine the range of products a buyer purchases, and compares with
an attempt to understand the other products that are available to sell with a view to understand what other products they can sell.
Segmentation analysis Determine the most profitable and valuable customers, to assist in defining
targeted marketing strategies that are appropriate for the target market.
Cross-selling forecasts — Determine the best moment to proposal to an client,
and identify the most effective content and channel for contact.
Customer channel analysisanalyze and forecast the most efficient and effective channels
for the initial contact, cross-selling, and up-selling actions such as initial contact, cross-selling and up-selling.
What-if analysis Change the key variables in the campaign and analyze how they impact the
outcome.
Advanced analytics let you “mine” your data warehouse to transform massive amounts of data into
significant market segments that are relevant on a formal on an ad hoc basis. Armed with this data you will be able to identify
develop highly customized marketing campaigns that target the most valuable individuals, rather than bombarding them with emails.
customers with no-interest offers.
Advanced Marketing Automation
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Summary
Marketing automation is a tiny part of the whole system. Modern
solutions for marketing automation, such as SAS Marketing Automation address far more than
automation. They facilitate extensive operational and analytic procedures that create businesses.
Value by integrating multiple corporate silos, systems within the company,, and customer channels into
enterprise-wide customer intelligence strategy. It can help you understand your customers better.
requirements, SAS Marketing Automation -and the customer insight it offers lets you improve
satisfaction of customers, revenue and profits, and boost the value of all stakeholders.
SAS Marketing Automation provides a an innovative, integrated approach to help you better understand your
Customers know their customers better than anyone else and utilize that information to better target them than
anyone else. All in one system, one user-friendly graphic environment, SAS Marketing
Automation combines campaign management, customer and campaign analysis. It’s
The only solution that integrates an award-winning, data warehouse system and mining, with the latest technology.
modern tools for managing campaigns which combine analysis and operational procedures in one
integrated environment that allows for complete marketing automation.
The main objective of this research is to study the effect of marketing automation on businesses.
performance, by focussing on the impact on customer experience and sales and focusing on the ability to identify
obstacles to the the implementation of this technology. Marketing automation removes
companies to compete effectively, particularly in their efforts to draw customers’ attention. The information was
Data was collected through semi-structured interviewing. The results indicate the importance of marketing automation.
Strategies that can be utilized to improve consumer cooperation and coordination in the course of
Product development and improving their involvement, and thus expanding their experience. Marketing
Automatization improves customer service, helps to reduce time, by taking care of everyday tasks, such as sending messages
and send emails, provides that the same actions will yield the same results, which can lead to
Optimization of the marketing strategy and can also result in a coordinated multi-channel campaigns that allow
businesses to reach out to their customers through targeted content, intelligent and appropriate segmentation. Despite the
many benefits that result in an improvement in overall business performance Marketing implementation
Automation in companies faces various challenges, which are outlined as follows: absence of
established guidelines for the prerequisites to improve the effectiveness of results of marketing automation and
Insufficient data and inconsistency with regard to the quality of information affect the effectiveness of marketing
Automatization in businesses.
Keywords: Marketing, Automation, Performance, Customer Experience, Sales
- INTRODUCTION
1.0 Background Information
Marketing automation involves using
of the software used to help automate sales of processes
including customer data integration, customer
segmentation and management of campaigns segmentation, and campaign management.
A few of the marketing automation strategies
Businesses currently use them to including email.
marketing and social media marketing video
online marketing and webinars and mobile
marketing. Effective implementation of
Marketing automation can help companies improve their marketing.
help buyers move through the sales funnels by using
decreased employee participation, which ultimately
It results in reduced expenses and lower expenses. Additionally,
Automation can help companies to
centralize data, nature leads into customers, track
successful marketing campaigns and also deliver
contact strategy. Marketing automation is
considered as part of the strategic plans
Businesses can reach the largest market
share. Yet, those who aren’t able to plan effectively
Every aspect of the marketing campaigns could impact on the
It is not a benefit of the strategy not benefit from the strategy. Marketing
Automatization can be utilized by small as well as
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large corporations can influence purchasing purchases
within the targeted customers. Utilizing the
technology can help businesses make the most of technology to
efficiency and also improve the efficiency of the efficiency and increase the effectiveness of the company.
outreach. This is why understanding the importance of outreach is so important.
Automation is beneficial to an organization can help
companies to increase their competitiveness
landscape.
1.2 Problem Statement
A study conducted by Murphy confirmed that
companies are being urged to adopt,
purchase, and then update marketing automation, and update
system to ensure their competitiveness.
When implementing this, management must
to think about a range of factors such as the availability of
of expertise in the development of customer-centric
content. Marketing automation is becoming increasingly
is now a vital aspect of every business
as companies continue to invest in the
technology [3]. Despite the increasing marketing
Automation by a corporation as an operational
approach, there is a lack of knowledge about
the challenges of implementation faced by firms
[4]. In the light that, Jena reiterated on the necessity
Future scholars can help expand knowledge via
study on the effectiveness of marketing
the communication of both large and small
corporations. As companies continue to make use of leverage
on the use of technology to reduce costs and boost
operational efficiency, there isn’t enough
Marketing automation that is based on knowledge is efficient in
producing high-quality sales and overall
performance of the company. The literature available
is also unable to emphasize outcomes between
companies that have implemented successfully
the technology the technology. This study aims to
to bridge the gap in focusing on the effect on
Marketing automation and business performance.
1.3 Research Objectives and Research Aims
The study seeks to analyze the impact of the study
of marketing automation and business
performance. However, some of the existing
research [1, [3] and [4] revealed that marketing
Automatization improves customer experience it improves customer experience.
is a lack of knowledge about the
Future challenges to implementation and the challenges ahead
possibilities of this possibilities of the. This is why the
The research was guided by following goals: - To analyze the issues encountered
that firms employ marketing strategies when they are implementing
automation. - To analyze the impact of marketing
Automation of sales leads? - To study what the future holds for marketing
Automation of selling practices for automation and
Performance of the organization.
1.4 Research Questions
i. What are the obstacles that could be
Stop businesses from stopping them from
Marketing automation?
ii. How does marketing automation impact
customer experience?
iii. What are the effects of the marketing automation?
can affect sales for the company?
iv. Is marketing automation effective in
How can you improve the performance of your business?
2.0 LITERATURE REVIEW
2.1Marketing Automation and its impact on sales
and the performance of a business
Paradigm shifts in consumption, creation
of collaboration, information of information, collaboration
This has caused exponential growth, and disruption
The nature of big data in companies that cannot be
Ignored [6] [7]. Kumar and Sharmam observed that
the potential for big data to fuel different
business intelligence cannot be ignored as well.
[8]. Firms must be aware of and use digital
Innovations like automated marketing, for instance.
The process is designed to remain relevant to the market.
As if software is used to digitalize
marketing processes like consumer
segmentation marketing management, segmentation
customer data integration marketing automation
originates from the business-to-business (B2B)
environment, as well as the root of any the system is automatic
the ability to customize promotion functions[910customization of promotion functions[9] [10. If
If implemented correctly Marketing automation, if implemented correctly
will help a business concentrate on its customers and
boost sales of your product via sales funnels
employing lower budgets and using fewer people
personnel. But, there is marketing automation.
software can aid organizations in centralize
information about consumers, nurture leads to potential
consumers, deliver more relevant contact
approach to connect to customers and easing the
monitoring process for marketing campaigns monitoring process of marketing campaigns.
But, companies must be aware of the fact that
The modern-day customers are smarter.
Therefore, improving sales and
Organizational performance is measured through marketing
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Automation requires strategic planning
ongoing testing and education appropriate, current, timely
and targeted direct mail marketing
and the use of digital print and the use of digital print technology [11].
In the same way, organizations must be clear about their goals
Why they are planning to digitalize their marketing
methods prior to practices prior to
automation. When a business has clear marketing
It can achieve automation goals, and it is also possible to be implemented
marketing automations for achieving high levels
of efficacy and timeliness of timeliness and effectiveness that can’t be achieved of timeliness and effectiveness that cannot be met
Human interventions, no matter what the
the responsiveness of its teams that interact with clients and
Marketing staff.
Automatizing marketing processes
allows quick responses to competition threats,
Increases access for organizations to the needs of consumers.
journey, and provides valuable information for designing
future experiences for consumers and designed
personalized consumer experiences [12]. Even
even though it is in its infancy
After years of implementation, this idea is moving forward
to be the answer in the field of gross
Sales of products and overall organisational
performance. Despite the fact that these
Consensus, but literature is still lacking in connecting
Successful implementation of marketing
Marketing automation and automation
accountability.Contrastingly, Redding argued
that automatized marketing is aligned with marketing and
Sales in businesses-to-business companies
In addition to bringing a more focused consumer experience
business , if properly installed within organizations
[13]. But, the [13] suggested that there should be
limited empirical evidence from books to provide
These allegations, and maybe these claims and perhaps
A gap that must be filled.
Marketing automation is a way into
improved timeliness and effectiveness of marketing that
can be reached by a greater degree of control
marketing costs and replication of
Marketing functions (13, 12). However,
automated marketing processes develop
consumer leads, thus increasing the number of potential
consumers. At some point, the majority of consumers turn into
Loyal customers and improve the level of satisfaction for organizations.
Service and product sales. Another benefit of
Automated marketing is better for business
effectiveness through the limited use of human
resources. Marketing automation results in greater
marketing efficiency, whereby companies
employ a small amount of marketing professionals to
at the same time, thousands of digital
marketing campaigns. Because of the their existence,
technology that is able to be used to implement, track and score
Digital communication and marketing services,
The effectiveness of business processes is nearly certain
marketing departments are susceptible to experiencing the
advantages of automation, such as marketing
efficiency performance. However, automating
marketing techniques should not be considered by
Marketing departments as a whole end all
strategy that can replace marketing intelligence
deal with decades of stringent marketing procedures,
and make a solid advertising strategy and produce a solid marketing
personnel and efficient marketing strategies by the company.
However, they must be market-oriented
Marketing is the driving force behind the decision making process
procedures and strategies for gathering precise information
on markets, consumers, and businesses
environments Environments.
Despite the positive influence of
In order to automatize marketing processes researchers have
Equally, there are negative consequences that have been disclosed
by digitizing a service or product promotion
functions function. The expansion and design of
business plans based on technological advances
inventions has exponentially increased
Quality, quantity, and types of business
data collected by companies information gathered by companies.
Whatever the form of information,
huge amount of data that is that organizations have access to
They will become useless as they change over time.
thus, it is a base for business
Innovation, competition, and expansion of business as
and well as customer surplus as well as customer surplus. Also, making
Making marketing-related decisions is no longer straightforward due to
large data and complex variables that aren’t enough
too much for humans to manage too much for humans to manage.
The use of marketing automation has increased
examination of the accountability of marketing across a variety of
in various sectors across the globe. With regard to
In this regard, accountability in the field of marketing is
Marketing is no longer an option no longer an optional process. Marketing is no longer an optional process [20].
managers face intense pressure to demonstrate
marketing outcomes and validate their
The responsibilities of organizations are as crucial
Value creators [21] [19value creators [21] [19. In addition marketers
There are challenges to find the correct metrics
Systems that accurately assess the financial
the performance of their businesses in terms of
Marketing objectives marketing objectives. Within the context of
The current marketing paradigm is
Overshadowed by technological advances
and the explosion of big data and the field of automated
Marketing processes have made it necessary for marketers to
Recognize this change and adjust to the changes and adapt
capabilities and roles to help improve capabilities and skills to better organize
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Marketing actions that are based on data and performance
[24]. This initiative is essential to improve
Performance of the organization, a rise in product
or service sales, and remain ahead of the game
competitors.
2.2 The challenges faced by businesses as
Implementing marketing automation
Marketing automation within organisations
can be a great opportunity to start strategies
The goal is to increase the revenue by maximising the value of
the revenue of the business while increasing the profitability of the business.
Market efficiency through the adoption of
various technologies [25]. As for organisations, they
try to boost the value of their digital
Promotional mechanisms are inherent
issues that can affect their ability to succeed. The
Inability to establish an appropriate market
Research as a method to implement the
The right combination of marketing automation and marketing
methods make it difficult for businesses to
have successes achieve success. Through a deeper understanding of
the foundations of success due to of the market
automation, the study shows that the issue is not solved.
To conduct appropriate scoping can
negative impact on the company’s performance. This can adversely impact the organisation’s
when it comes to pursuing marketing automation. Many
institutions involved in the development of the marketing
Automation can overlook the most effective strategies
in implementing the data-driven initiatives in the implementation of data driven initiatives
Customer problems customer problems. The study reveals to the fact that
Many organisations fail to appreciate the power of
the consumer’s environment, while posing an issue
to effectively realize their goals to effectively realize their goals
marketing automations. Furthermore, poor lead
Management practices are different from those of the organizational
Top management has a negative impact on the
marketing automation techniques, accompanied by an increase in
the potential sales revenue within the business
[28]. Thus, the absence of a clear and precise vision
the leadership potential negatively impacts the
Marketing automation implementation
methods and methods.
Technology is essential to the
the success of businesses The top management
along with an appropriate with a suitable mix of human
Perspectives and training for resource managers are vital in
getting marketing automation to work achieving success in marketing automation.
Yet, they do not provide the proper
Training for their employees and human resource
personnel to align their operations in line with
objectives of approaches to marketing automation and
techniques. Many executives did not follow these strategies.
discover the full possibilities of the human brain
by implementing marketing
Automatization procedures automated procedures. Failure to
Effectively integrate employees into
Incorporating the concepts of marketing automation
and practices led to the challenges that
achieving organisational success. Many
businesses consider marketing automation to be a cost
savings measures and thereby leaving out the contribution of
employees for the advancement of the organisation that
led to ineffective results led to ineffective outcomes. This led to ineffective outcomes [31].
failure in coordination and communication
of employees who are applying the marketing
Automatization in firms can result in unexpected
Cost impacts. Additionally, the most common mistake
when it comes to implementing marketing automation, the absence of
Personalisation of digital content to suit the
corporate-wide procedures across the entire company. In addition, it is important to note the
Inability in the upper management to the process of synchronisation
the operational perspective and the findings
stressed that the inability to advance more
Content-specific information that is specific to more specific information for
Segments resulted in bad outcomes.
The challenge of design for organisation
is an analysis of crossis the determination of the cross
functional coordination across departments [33].
The operations of a company are
The study also noted the absence of clarity
throughout the process of marketing automation
A part of the inherent issue in the development of the
important performance indicators for various
departments. Marketing uncertainties and
Leaders have different perspectives on
Incorporating diverse aspects of marketing
Automation processes in businesses generate
the validity of the basic
concerns (34). However, company executives may
Try to establish various methods
toward achieving success, the fundamental elements
of reasoning determines their decision to their goal.
integration of diverse perspectives and
theories relating to marketing automation
strategies. The marketing automation
is the need to collect the customers
Information and data to be processed and
Therefore, the use in the process of automation
process (26). But, the quality of the data is also high.
the effectiveness of its use in its effectiveness in
Best practices can be a operational problem
[35]. The study revealed the negative consequences
by failing to accurately in failing to effectively capture the right
data on consumers as a reason to implement the
marketing mix and methods across
corporate-wide initiatives across the company. Big data is a potential for companies.
to ensure effective automation and efficient communication is for automation and effective communication.
Journal of Theoretical and Applied Information Technology
15th June 2020. Vol.98. No. 11
(c) 2005 , ongoing JATIT & LLS
ISSN: 1992-8645 www.jatit.org E-ISSN: 1817-3195
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company’s challenge in understanding their true
access management and use across the
institutions institutions.
2.3 Research Gap
Marketing automation continues to
is an important aspect of the business world of today
environmental issues, more research has been conducted on it.
The impact that it has on performance
of groups and the identification of different
obstacles that prevent success
implementation. Very few studies have examined
on how to make the most of the marketing automation process can be successful.
can be carried out by large and small
organizations. Businesses must understand
how they can utilize technology
to reduce costs and increase in company
effectiveness and the way marketing automation can
result in significant improvements to the company’s
performance.
3.0 METHODOLOGY
3.1 Research Design
A qualitative research technique was employed
In this study, we will examine the market’s impact
The impact of automation on business performance. The
researcher was able to efficiently gather,
arrange, describe, and then interpret the visual or
textual information that is beneficial in the process of determining meaning.
The qualitative method is widely used in research studies.
Marketing-related issues to trigger the emotions,
opinions and opinions of participants’ views and opinions
concerning the phenomenon of study regarding the study phenomenon. The principal
The advantages of this method include
the more possibilities to simplify and
control data without negative effects on
Complexity and context, gives more depth of understanding
which are beneficial for the business and helps
creativity as the main driver in the development of creativity. In this
Study A qualitative narrative design was employed to
provide detailed explanations of responses.
The services provided were focused on detail that were flexible, detail-oriented and
offered predictive qualities. The study was
subjective and as a consequence an inductive study
Philosophy was discussed in the analysis of
data. Concepts and abstractions were created
by inductive reasoning, by inductive reasoning
observation and measures that have helped to aid
Recognizing themes, patterns, and regularities patterns.
In the creation of the theories as well as in the formulation of theories and
educated conclusions based on information.
3.2 Sampling Method
The criteria for selection of participants were
The sampling method is based on the intention of sampling. The sample
included 5 people, who also had business
owners and owners and. The conditions for inclusion for
The sample is comprised of people who understand
the idea of market automation theory
The organization has implemented a variety of
methods of marketing automation as well as
customers who’ve felt the impact of the introduction of
technology within their life. The main benefits
of purposeful samples includes the ease of
Generalize about the sample, and
there are also opportunities for
extracting specific information from
Participants [39].The principal qualities that were
Considered is the degree of understanding
regarding automation, at a minimum you have an undergraduate
degree of willingness in research,
and the availability. But, there are other factors include availability,
gender, age, or the technical aspects of the issue were not
considered. Thus, the consideration of these
Certain aspects have facilitated the generalisation of results.
Participants were provided with an
the ethical consent form, which outlined the
significance in the investigation, possible risks the study’s importance, potential risks
their roles and the reasons for which the roles were chosen.
The issue of sampling was addressed through the process of ensuring
everyone who was selected had the same primary
Qualities identified as being eligible. Response
The issues were explained issues
Participants about the nature of the information they are sharing.
Was to be expected. Participants were given
with sufficient time to voice their views with enough time to express their opinion
Get clarification that has actually helped to clarify the issue. This certainly helped
dealing with issues related to biases.
Measurement issues were dealt with by making sure
only valid and reliable information was gathered. To ensure
For instance, the participants were asked to
Make clear some of the details to make sure it is consistent with
Research question and goals.
3.3 Data Collection Techniques
The qualitative data were gathered
by semi-structured, structured interviews that were
The work is carried out at the chosen workplace.
Before taking the measurements the pilot study was carried out
The interview was conducted to ensure that the was conducted to ensure that the interview questions were
understood. Questions were reviewed
Make sure that they align precisely with the research findings
Questions and goals.